Global telecommunications and mobile device provider announces three-year partnership with tournament
Oakville, ON, July 27, 2017 – ZTE announced today a three-year extension as official smartphone of the RBC Canadian Open, through the end of 2019. This year’s RBC Canadian Open takes place at Glen Abbey Golf Club in Oakville, Ontario, from July 24-30, 2017.
This partnership is another milestone in ZTE’s ongoing commitment to invest in Canada, and is part of a larger movement to grow the company’s presence on the world stage.
“The RBC Canadian Open is a major part of ZTE’s global sports partnership strategy, and provides us with broader reach in Canada and in regions around the world,” said Lixin Cheng, CEO of ZTE Mobile Devices and Chairman of ZTE North America. “Brand building relies on long-term and consistent investment, and we are thrilled to continue to showcase ZTE’s brand and devices at such a world-class event.”
“We are thrilled to extend our partnership with a strong global brand like ZTE,” said Laurence Applebaum, CEO of Golf Canada. “I’d like to thank them for their commitment to Canadian golf and for enhancing the championship experience at Canada’s National Open Championship.”
Partnering with local sports teams, organizations and players is a strategic initiative of ZTE’s around the globe to help build awareness and affinity towards the brand. With partnerships now in Canada, the United States, Germany, Australia, Mexico and other regions, ZTE can engage more fans with the ZTE brand in key markets around the world.